Book Review: What to Do Before Your Book Launch

I’ve never had a book direct me to put it down and take care of an important matter  before continuing to read. That is, until I came across What to Do Before Your Book Launch. The guidebook for traditionally published authors was written by M.J. Rose, an internationally bestselling author of dozens of novels and internationally bestselling novelist Randy Susan Meyers, who I’ve had the pleasure of meeting on a couple of occasions.

Seriously, I was reading the book and was told to put the book down THAT INSTANTBook Image and secure my domain name. I already had LisaBraxton.com—that’ the domain for this website—but I didn’t have “dot org” or the domain name that is the working title of my manuscript. I did what the book said, stopped what I was doing, and secured the other domain names.

The authors of What to Do outlined a number of other things writer need to take care of or at least be involved in because of changes going on in the publishing world.

They point out that 10,000 novels hit the shelves each year. The price of books has gone up 20%, while review space has declined 20-50%. Fewer magazines and television shows feature authors. Publishers can only support a very small percentage of the books they publish and more than half of debut authors never publish a second novel.

So what does an author do in light of these changes and shifts in the business of books and media? Take an active role in publicity and marketing of the book.

What to Do tells you how to build websites, gives pointers on taking a publicity shot and offers the pros and cons of blogging, producing a book trailer, and a newsletter.

What to Do Before Your Book Launch is a “must-read” for any writer looking to get a book published. It’s a quick read—only 88 pages—that can be referred to over and over again during the publication process.

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About lisabraxton

Lisa Braxton, a native of Bridgeport, Connecticut, earned her MFA in Creative Writing at Southern New Hampshire University and her Master of Science degree in Journalism at Northwestern University. She is the immediate past president of the Women’s National Book Association/Boston Chapter and an Emmy-nominated journalist. She is a former television news anchor and reporter and spent her television career at stations in Champaign, Illinois, Wilkes-Barre, Pennsylvania, and Hartford, Connecticut. She is also a former newspaper reporter and radio reporter. She currently lives in the Boston, Massachusetts area. Lisa has been published in numerous literary journals, including Snake Nation Review, Foliate Oak, and Meetinghouse: A Journal of New England Fiction, Clockhouse Review, and Literary Brushstrokes.
This entry was posted in Blog, Book Reading, Coaching, Manuscript, Publishing, Uncategorized, Writing and tagged , , , . Bookmark the permalink.

One Response to Book Review: What to Do Before Your Book Launch

  1. Mary Lightfoot says:

    Glad you heeded the advice. Best wishes, Mary.

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