Countdown to publication: Posing for publicity shots

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Among the many things authors must do before their book comes out in print is to pose for publicity shots. My debut novel is scheduled for publication 14 months from now—September 2019. That may seem far away, but the publisher needs my photos by May 2019 for the editing phase. So, I figured I’d take my pictures now—July 2018—because spring in New England doesn’t even begin to look like spring until June of any given year.

DSC_5139AI had photographer extraordinaire, Adrienne Albrecht take photos of me on the grounds of the office park where we work. In addition to the author bio that will appear at the back of my novel, I’ll most likely use the photos for my website, newsletters I’ll send to subscribers, flyers I’ll have printed promoting my author appearances and workshops I might teach. I’ll also likely use the photos for any guest blog posts I may do or short stories or essays I might get published.

For anyone looking to take publicity shots for any reason here are some pointers from M.J. Rose and Randy Susan Meyers in their book, What to Do Before Your Book Launch.

Color counts: Wear the color that looks best on you. (My personal favorite is electric blue)

Hide your blemishes: Photos freeze you in time.

Choose a smile and practice it: Good idea. But my smile is chronically lopsided. I have no way of correcting it. It’s become my trademark.

Sit or stand straight: A good photographer will coach you on that and point out when you’re slouching.

Bring a few more outfits than you’ll need: I brought several and found that some of the colors I thought would make me dazzle really didn’t. I’m glad I brought several choices.

And above all, the most important pointer is to have fun: We did. Adrienne and I had a fabulous time taking photos. When I checked my watch, we’d been at it an hour and half but it hadn’t seemed that long. We were having such a great time.

Book Review: What to Do Before Your Book Launch

I’ve never had a book direct me to put it down and take care of an important matter  before continuing to read. That is, until I came across What to Do Before Your Book Launch. The guidebook for traditionally published authors was written by M.J. Rose, an internationally bestselling author of dozens of novels and internationally bestselling novelist Randy Susan Meyers, who I’ve had the pleasure of meeting on a couple of occasions.

Seriously, I was reading the book and was told to put the book down THAT INSTANTBook Image and secure my domain name. I already had LisaBraxton.com—that’ the domain for this website—but I didn’t have “dot org” or the domain name that is the working title of my manuscript. I did what the book said, stopped what I was doing, and secured the other domain names.

The authors of What to Do outlined a number of other things writer need to take care of or at least be involved in because of changes going on in the publishing world.

They point out that 10,000 novels hit the shelves each year. The price of books has gone up 20%, while review space has declined 20-50%. Fewer magazines and television shows feature authors. Publishers can only support a very small percentage of the books they publish and more than half of debut authors never publish a second novel.

So what does an author do in light of these changes and shifts in the business of books and media? Take an active role in publicity and marketing of the book.

What to Do tells you how to build websites, gives pointers on taking a publicity shot and offers the pros and cons of blogging, producing a book trailer, and a newsletter.

What to Do Before Your Book Launch is a “must-read” for any writer looking to get a book published. It’s a quick read—only 88 pages—that can be referred to over and over again during the publication process.