Six tips for conducting a book party

o-sex-rulesAs I look forward to my novel being published in 2019, I think about the book party I’ll have—where I’ll host it, how I’ll get people to attend, ways to keep people invested in the party long enough for them to buy a copy of the book, possibly recommend it to others, and write a 5-star review for Amazon. I’ve concluded that the best ideas for approaching a book party come from attending the book parties of others. That’s what I had in mind when I recently attended the book launch of Janie Brodman, the author of Sex Rules: Astonishing Sexual Practices and Gender Roles around the World. Here are some of the tactics I learned:

  • Inform people of your book launch the old fashioned way.

Months before Janice’s book was published, she came to a Writer’s Night Out event I attended that was sponsored by the Boston Chapter of the National Writers Union. She talked excitedly about her book, told us about her upcoming book party and exchanged business cards with us. At least two National Writers Union members (including me) attended.

  • Tap into your already existing network and fan base

Janice holds a PhD from a Harvard and taught at the Harvard Kennedy School and has been a PhD advisor at MIT. She hosted her book launch at the Harvard Coop, the campus store for the Harvard and MIT communities, a convenient location for her Harvard and MIT colleagues.

  • Choose a target-rich venue

The Harvard Coop is at a major intersection and within feet of a subway station. It not only gets high foot traffic from students, but the general public. Thirty minutes before the book party, a manager announced the event over the intercom. Then 15 minutes later he announced it again. Of the 75 people who made the trip to the third floor for the event, a number were most likely customers who happened to be in the store and heard the announcement.

  • Bread and Circus

Janice had a Harvard University jazz trio perform as the guests made their way to their folding chairs. I saw at least two senior citizens getting their groove on, doing a two-step to the music. For snacks, Janie supplied cheese and crackers, seltzer water and cookies.

  • Be gracious

Before she gave her reading, Janice came around to each and every one of us and thanked us for attending.

  • Employ soft-sell marketing

After she took questions, she told us that her agent told her to ask everyone to give the book a 5-star review on Amazon. That way, the request seemed to come from her demanding agent, and not her.

As I left the book party, I looked back at Janice. She has a line of about 25 people waiting to purchase her book and get her autograph, and I had some wonderful ideas tucked away for when it’s my turn.

Advertisements

About lisabraxton

Lisa Braxton, a native of Bridgeport, Connecticut, earned her MFA in Creative Writing at Southern New Hampshire University and her Master of Science degree in Journalism at Northwestern University. She is the immediate past president of the Women’s National Book Association/Boston Chapter and an Emmy-nominated journalist. She is a former television news anchor and reporter and spent her television career at stations in Champaign, Illinois, Wilkes-Barre, Pennsylvania, and Hartford, Connecticut. She is also a former newspaper reporter and radio reporter. She currently lives in the Boston, Massachusetts area. Lisa has been published in numerous literary journals, including Snake Nation Review, Foliate Oak, and Meetinghouse: A Journal of New England Fiction, Clockhouse Review, and Literary Brushstrokes.
This entry was posted in Book Reading, Book signing, Bookstore, Uncategorized and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s