As I look forward to my novel being published in 2019, I think about the book party I’ll have—where I’ll host it, how I’ll get people to attend, ways to keep people invested in the party long enough for them to buy a copy of the book, possibly recommend it to others, and write a 5-star review for Amazon. I’ve concluded that the best ideas for approaching a book party come from attending the book parties of others. That’s what I had in mind when I recently attended the book launch of Janie Brodman, the author of Sex Rules: Astonishing Sexual Practices and Gender Roles around the World. Here are some of the tactics I learned:
- Inform people of your book launch the old fashioned way.
Months before Janice’s book was published, she came to a Writer’s Night Out event I attended that was sponsored by the Boston Chapter of the National Writers Union. She talked excitedly about her book, told us about her upcoming book party and exchanged business cards with us. At least two National Writers Union members (including me) attended.
- Tap into your already existing network and fan base
Janice holds a PhD from a Harvard and taught at the Harvard Kennedy School and has been a PhD advisor at MIT. She hosted her book launch at the Harvard Coop, the campus store for the Harvard and MIT communities, a convenient location for her Harvard and MIT colleagues.
- Choose a target-rich venue
The Harvard Coop is at a major intersection and within feet of a subway station. It not only gets high foot traffic from students, but the general public. Thirty minutes before the book party, a manager announced the event over the intercom. Then 15 minutes later he announced it again. Of the 75 people who made the trip to the third floor for the event, a number were most likely customers who happened to be in the store and heard the announcement.
- Bread and Circus
Janice had a Harvard University jazz trio perform as the guests made their way to their folding chairs. I saw at least two senior citizens getting their groove on, doing a two-step to the music. For snacks, Janie supplied cheese and crackers, seltzer water and cookies.
- Be gracious
Before she gave her reading, Janice came around to each and every one of us and thanked us for attending.
- Employ soft-sell marketing
After she took questions, she told us that her agent told her to ask everyone to give the book a 5-star review on Amazon. That way, the request seemed to come from her demanding agent, and not her.
As I left the book party, I looked back at Janice. She has a line of about 25 people waiting to purchase her book and get her autograph, and I had some wonderful ideas tucked away for when it’s my turn.