Looking to promote your writing? Take a cue from Mariah Carey

Without fail, starting the day after Thanksgiving, until the end of the year I think of Mariah Carey. In fact, I can’t get her off my mind. It’s not because of her stunning five-octave voice or the ups and downs of her personal life. It’s because I can’t walk into a department store, supermarket, auto repair shop, or hair salon without hearing, All I Want for Christmas Is You. It becomes a continuous loop in my head that doesn’t come to a stop until New Year’s Day.

I do love the song. It’s one of my holiday favorites and because of it, I, along with thousands upon thousands of other people think of Mariah during the holiday season.

Good for Mariah.

Recording a holiday album is smart marketing for performers. It means that every holiday season, whether the artists have produced something during the year or not, the buying public will think of them. Keeping oneself in the minds of consumers is Christmas Moments Imageimportant for writers too. This holiday season, an essay I wrote, “Sunshine for Christmas,” was published in an anthology by Grace Publishing, More Christmas Moments. It’s a lovely collection of heartwarming stories. I am selling copies this year and plan to make them available at holiday craft fairs in the future.

Christmas stories, like Christmas songs, never get old. Getting published in anthologies that have a seasonal tie-in is a way that writers can maintain their profile with the public. Thanks for the tip, Mariah!

Advertisements

About lisabraxton

Lisa Braxton, a native of Bridgeport, Connecticut, earned her MFA in Creative Writing at Southern New Hampshire University and her Master of Science degree in Journalism at Northwestern University. She is the immediate past president of the Women’s National Book Association/Boston Chapter and an Emmy-nominated journalist. She is a former television news anchor and reporter and spent her television career at stations in Champaign, Illinois, Wilkes-Barre, Pennsylvania, and Hartford, Connecticut. She is also a former newspaper reporter and radio reporter. She currently lives in the Boston, Massachusetts area. Lisa has been published in numerous literary journals, including Snake Nation Review, Foliate Oak, and Meetinghouse: A Journal of New England Fiction, Clockhouse Review, and Literary Brushstrokes.
This entry was posted in Book Reading, Book signing, Writing and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s