Why public speaking is so important to an author

public-speakingLast week my husband and I gave a presentation at a lunch ‘n learn  event at the university where he works. Lunch ‘n learn is a training or educational event held during the lunch hour. Our 60-minute presentation was on a topic he has been researching for years and one I find intriguing. I had several goals: to support my husband’s efforts, present information that would capture the attention of the audience and make them want to hear more, and practice my presentation skills. They will come in handy after I’ve landed that contract with a publisher, gotten my manuscript published, and embarked on an author tour.

I understand some authors are loath to speak in public, but public speaking can be critical to promoting your book. A great way to get practice is to volunteer to speak before audiences big and small on a topic you have expertise in. It doesn’t have to be about your yet-to-be published book. And while you’re at it, pass out those business cards or post cards you had made up with your blog address on them. You’ll begin to build an audience and drive traffic to your blog, helping to make yourself attractive prospective agents.