I’ll have an omelet with that bestseller

The bookstore as we know it is on its deathbed. That’s what I’ve been hearing for the past decade or so. Financial pressure and competition from online retailers, including Amazon (which has made a surprising pivot with plans for a growing constellation of bookstores) have led to the shutdown of Waldenbooks, Borders, some Barnes and Noble bookstores as well as many independent shops.

Bins of Music and CustomersBut the bookstore itself isn’t dying, just the business model. Proprietors who are trying creative approaches are finding that the bookstore is not only alive and well but thriving. I visited one example with my friend, Lisa Allen, on a recent Saturday—Tres Gatos, Boston’s first, full-service combo restaurant/ bookstore/music store. It’s in the Jamaica Plain section of Boston, a hip, artsy, intellectually vibrant neighborhood. Tres Gatos uses a hybrid business model, a full-service restaurant in the front, music store—featuring classic vinyl—and bookstore in the back. Lisa and I feasted on tapas, gambas all I prebre, freshwater farmed shrimp sautéed in a rich and complex sauce, and sweet potato pancakes topped with whipped fennel chili butter. Then we headed to the music and bookstore. Store manager Phil Wilcox told us that he orders book, including bestsellers, from the second biggest book distributor in the country and gets inventory every three or four days. He receives vinyl inventory every four orShelves of Books and CDs five days and says turnover is good for both books and music. The businesses help each other. Customers who come in looking for classic albums will peruse the shelves of books. When the restaurant business gets light during the cold weather months, the book business picks up. Before I left Tres Gatos, Wilcox had sold me a CD, “Senegal 70,” West African Latin jazz urban orchestra music that I can’t imagine I could have found elsewhere.

If Tres Gatos offers any indication, the future of books in a retail environment looks good if niche marketing is put to use effectively.

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About lisabraxton

Lisa Braxton, a native of Bridgeport, Connecticut, earned her MFA in Creative Writing at Southern New Hampshire University and her Master of Science degree in Journalism at Northwestern University. She is the immediate past president of the Women’s National Book Association/Boston Chapter and an Emmy-nominated journalist. She is a former television news anchor and reporter and spent her television career at stations in Champaign, Illinois, Wilkes-Barre, Pennsylvania, and Hartford, Connecticut. She is also a former newspaper reporter and radio reporter. She currently lives in the Boston, Massachusetts area. Lisa has been published in numerous literary journals, including Snake Nation Review, Foliate Oak, and Meetinghouse: A Journal of New England Fiction, Clockhouse Review, and Literary Brushstrokes.
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