The editors at Chicken Soup for the Soul have informed me that they have just started a series of inspirational podcasts to promote their books. Chicken Soup for the Soul’s publisher, Amy Newmark, will discuss a different Chicken Soup for the Soul book each day and highlight one story that appears in that book.

My essay, “Short Distance Romance,” which was published in Chicken Soup for the Soul: The Dating Game has been chosen to play a role. My story is on the website now under “Wow Wednesday,” and will continue to be available on the Podbean app—which is available for free from the app store—once it airs. It was neat hearing Ms. Newmark talk about me and my story. The podcasts are six or seven minutes long and provide entertaining stories as well as great advice and easy-to-implement tips for improving your life.

For writers, podcasting is fast becoming another medium for storytelling and bringing attention to published works. It can drive traffic to your website. There is tremendous power in being in a listener’s ear as well as before their eyes with the written word. It is also a way to introduce your writing to people who aren’t avid readers. They can listen to you while they’re driving, exercising, doing housework. They can listen to you while they’re multitasking.

We’ve all heard that creating videos is important for writers to grow their online presence—book trailers and author interviews are examples. For writers who don’t feel comfortable on camera, podcasting can be the right avenue. I understand that podcasting equipment is affordable and simple to use. The newer line of USB microphones and software are inexpensive.

Podcasting does require content production and a commitment of time in order to be successful. For writers, it could be worth pursuing.