Writers: Make That Christmas Newsletter Work for You

CHRISTMAS NEWSLETTERUgh! The Christmas newsletters. You know what I’m talking about. They start arriving in mid-December, oozing with hubris and pretention about Biff’s missionary work with a just-discovered indigenous civilization in Belize, and six-year-old Kennedy’s corporate start-up whose shares are now being traded on the New York Stock Exchange.

But as writers we shouldn’t dread the annoying missives, but embrace them by putting our own twistCHRISTMAS NEWSLETTER TEMPLATE on them. The Christmas newsletter doesn’t have to be a generic highlight reel of the past year’s accomplishments, but can focus on literary successes, serving as a marketing tool to raise our profile.

Starting with January, look back at your calendar of activities, your speaking engagements, publishing successes, book readings, seminars, workshops, conferences. Details of these can be fleshed out to create a newsletter that your fans will love reading. You can find useful tips online for writing a Christmas newsletter.Mailbox

Email it or post it as an open letter on facebook, Linkedin, or other social networking sites to enhance your platform and build an audience with people new to your work. Doing this could make the holidays a little merrier and those Christmas newsletters that arrive in the mail a little more palatable.

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About lisabraxton

Lisa Braxton, a native of Bridgeport, Connecticut, earned her MFA in Creative Writing at Southern New Hampshire University and her Master of Science degree in Journalism at Northwestern University. She is the immediate past president of the Women’s National Book Association/Boston Chapter and an Emmy-nominated journalist. She is a former television news anchor and reporter and spent her television career at stations in Champaign, Illinois, Wilkes-Barre, Pennsylvania, and Hartford, Connecticut. She is also a former newspaper reporter and radio reporter. She currently lives in the Boston, Massachusetts area. Lisa has been published in numerous literary journals, including Snake Nation Review, Foliate Oak, and Meetinghouse: A Journal of New England Fiction, Clockhouse Review, and Literary Brushstrokes.
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