As I strolled through the streets of Monaco, on a recent working vacation to Europe, I was impressed with the number of tourists that crowded the tiny city-state-country-microstate along the Mediterranean coastline. Some rode by on packed double-decker tour buses. Others flipped through racks of scenic postcards and sized up Grand Prix T-shirts at the ubiquitous souvenir shops. I joined the crowd at noon on the grounds of the royal palace for the changing of the guard and shared sidewalk space with others to ogle the display windows of the luxurious boutiques. When I got to the square at Monte-Carlo, I was annoyed with myself that my camera was in my pocket as a Maserati rode past. As I peeked into the Monte-Carlo Casino from the grand stairs (you have to pay to get in, be a high roller, and properly attired) I began to ask myself: “What has given Monte-Carlo such an important position in popular culture. Of course, memories of the glamorous Prince Rainier III and his wife, Princess Grace are part of it, but a larger influence, in my opinion, has been that of Ian Fleming. The spy novelist described the casino extensively in his first James Bond book, Casino Royale, published in 1953. The casino also appeared in Never Say Never Again and GoldenEye. Add to that the movie adaptations and a marketing bonanza was born. As I watched well-coiffed, wealthy patrons glide up to the entrance, a framed publicity poster of actor Daniel Craig in the role of Bond came into view near the casino entrance.
During the Paris portion of my adventure and tour, novelist Victor Hugo’s name was highlighted as we approached the famed Notre-Dame Cathedral. Known for its flying buttresses, gargoyles, and colorful rose windows, it suffered desecration in the 1790s during the French Revolution. Soon after publication of Hugo’s novel, The Hunchback of Notre-Dame in 1831, popular interest in the building revived. The cathedral continues to play a large role in the landscape of The City of Light and in people’s imaginations.
The popularity of both Monte-Carlo and Notre-Dame illustrate the ability of novelists to play a role in keeping venues in the international spotlight decades and sometimes more than a century after their work has been published.