Several other writers and I, who contributed essays to the anthology, Black Lives Have Always Mattered, published by 2Leaf Press, were recently invited to appear on the Boston Neighborhood Network, a public access television station. The mission of BNN is to inform and empower those who live, work and study in Boston through distinct and diverse community media programming, education and services.
We writers were part of a panel discussion for the program, “Willie’s Web,” hosted by Willie Pleasant. Normally, before making a television appearance, I am nervous. In fact, there have been instances when I couldn’t sleep the night before. But before the BNN appearance, I was relaxed. Maybe it was because I met Willie a few weeks earlier at a book party and she put me at ease. Or it could have been because I convinced myself of the misconception that community access was nothing to feel anxious about because very few people watch.
Here are six things I learned from appearing on public access television:
- There was no pressure to be perfect. BNN is a learning tool for the community. Residents who volunteer are instructed on how to produce and direct television programming. They are provided with workshops and multimedia training. The production team is not scolded for small mistakes, which helps engender a relaxing atmosphere on the set.
- Effective training ground. If you’re unsure if you’d feel comfortable appearing on television, you can find out through appearing on public access television without concern that a massive audience is watching.
- Plenty of leveraging opportunities. Making an appearance on public access TV can bring a writer to the attention of commercial stations. Writers wanting to pitch themselves to other outlets will have a copy of the show they can share with news directors and assignment editors at other stations. Appearing on public access can also bring a writer to the attention of people in the local community who might like to invite the writer for a public talk or community event.
- Generous amount of time for the interview. Willie’s Web was an hour-long program, which allowed plenty of time for all of us to talk about our writing. Most commercial stations wouldn’t be able to program that amount of time for a panel of authors.
- Station is small but mighty. Once the show aired live, it was scheduled to re-air the following week. Then it would be designated a video on demand, which the public would have access to indefinitely.
- Hyper local. Public access stations have a very loyal fan base who love grassroots, unvarnished programming. You may not have a lot of people watching your appearance, but the ones who watch will really care.