Tip for the self-published author: Throw a Birthday Party

My book club recently read the biography, Walking In Her Shoes, self-published by Boston-area actress Marylou Depeiza. It is a family story in which a secret is being kept. In addition to us enjoying a page turner, we had the added bonus of having Marylou be our guest of honor for our book discussion. She shared with us one of the ways she was able to sell a large number of books at one time.

At one of her milestone birthdays, her children decided to host a party for her. In lieu of gifts, they had the guests purchase copies of her book. Marylou said she was able to sell hundreds that way.